Sunday, July 22, 2012

AMAZON's PRE-ORDER SYSTEM

We keep hearing about the state of the book publishing industry - how awful it is, how in the doldrums, how it will never recover. And then there comes a glimmer of hopeful light. For me it was the news that a book can become a bestseller before it's even published. This phenomenon is due to Amazon's Pre-Order System. Its a huge boost for authors waiting on tenterhooks for their books to hit the shelves.

Broken Harbour by Irish author Tara French - author of superb crime novels - has achieved this distinction. Last week Broken Harbour hit number 99 on Amazon's US chart thanks to the strength of its pre-orders. It may not be due for publication in the States until next week but already it has garnered a rave review from The New York Times

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