In the current publishing climate publicity is everything. It used to be that a good book would find its level - but no more. And self promotion which has become almost mandatory is increasingly necessary and it can be so embarrassing. The concept of blowing one's trumpet doesn't sit well on most of us.
But a well designed website works wonders.look no further than best selling author Cecelia Ahern's website owned by Greenlight Go Ltd which in turn is 99 pc owned by Cecelia with the other 1 pc owned by her husband. Started in 2010 the company by September 2011 had accumulated profits of €1.5m.
Not satisfied with this success the enterprising duo have set up Red Robin Productions to make and produce movies.