Friday, September 7, 2012

GONE DIGITAL

As someone who has come the route of print journalism - spread thinly,
I should assure on the broad bases of the Irish Times, Independent
Group, Irish Examiner and the majority of magazines ranging
from women's to business - I'm following with keen interest the
rise and rise of digital journalism.

Recent ABC figures make grim reading with sales of most titles heavily down: The Irish Independent  plummeted to below 100,000, The Times in region of 70,000, Belfast Telegraph around 40,000. Given the additional slump in advertising, now is not a good time to be involved in newspapers.

Enter salvation in the form of Leslie Buckley who last year made Irish corporate history by being voted off Independent News & Media (INM) and now in an extraordinary reversal of fortune he has been reappointed INM as chairman.

His plan is to bring the newspaper business into the digital sector. It's already being done and well buy the Irish Independent under the editorship of Noirin Hegarty who did such a  splendid job at the now defunct Sunday Tribune. Another newspaper on the up and up digitally is the Daily Mail, edited by Martin Clarke; it has loads of celebrity gossip, lifestyle features and women's interest stories than it's print cousin.

(Note: I am indebted to Stephen Price's column in the Sunday Times for some of this information)

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